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Welcome the Summer with Henry Hanger’s Bamboo Hanger Collection
As the seasons change, so does fashion. With July just around the corner, it’s time for retailers to decide the best way to display the latest summer styles. Our bamboo hanger line offers a breezy, carefree look for the season and provide clothes the same support and protection our products are known for.
Bamboo hangers are billed as an environmentally friendly option because they’re made from an abundant and easily renewed material. While that characteristic is definitely a plus and a great method to attract eco-conscious buyers, there are other reasons to why you should consider stocking up on items made from this plant.
The look and feel of bamboo brings to mind memories of seaside getaways. Tropical beach resorts have long employed it for seaside huts, bars, and chairs. Bamboo has also been used in many establishments to suggest a tropical paradise. With a bamboo hanger, you can do the same for your boutique.
While you might think that only swimsuits and casual garments would look great on bamboo hangers, that isn’t quite the case. Here are at Henry Hanger, we offer variations built to suit suits and structured dresses that need the added support.
Our line of eco-friendly hangers offer support for all kinds of clothes:
Broad Shoulder Garment Hanger
No matter the season, suits and coats need proper support. For them, we’ve created hangers designed with thick ends to simulate the curvature of a man’s shoulders. This design preserves the clothes’ shape. The added width also helps prevent hung items from falling.
Flat Garment Hanger
All sorts of shirts, from tees to dress shirts, and casual dresses will hang well on our flat hangers. Because they’re only 3/8″ wide, they take up little space. This allows your customers to easily browse through the clothes to find the ones they like.
Flat Notched Garment Hanger
The addition of a notch widens the function of our reliable flat hanger. With it, you can hang strappy garments perfect for summer, such as swimsuits, sleeveless shirts, and sundresses.
Pant / Skirt Hanger
As a trusted resource for hangers, you can count on us to provide you with an eco-friendly solution for your pants and skirts. These hangers in our bamboo line sport cushion inserted clips to hold the garments firmly.
Our in-stock bamboo hangers are ready to ship to your stores immediately. We can also customize your bamboo hanger orders according to your specifications. This includes adding a logo to ensure your brand’s visibility.
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Using Mannequins, Stands, and Different Display Hanger Styles to Attract Attention
There are various display accessories that can be used to improve your store’s presentation. Effectively using them to showcase your merchandise will attract customer attention to drive better revenue. Henry Hanger offers a selection of mannequins, stands, and display hanger styles that you can use in your stores to improve visual merchandising.
Mannequins
Mannequin torsos are freestanding displays with wooden or metal bases. Getting torso slipcovers can allow you to change their look to match the seasons and allow clothing placed on the mannequin to better stand out. These stands are best placed in prominent locations such as the front of a store where they can attract customers to come in, or in the middle where they can see the mannequins from all sides. They are most effective when used to display full outfits with accessories.
Stands
As an alternative to the mannequins, stands are free-standing displays that consist of a garment hanger attached to a stand. Besides the shoulders, the rest of it is unshaped, meaning that clothes placed on this type of display will hang flat. If your store has less floor space, stands can give them the same visibility as a mannequin. They should be placed in similarly prominent locations to attract customer attention.
Silhouettes
Silhouettes are display hangers with an upper half shaped to look like the shoulder and upper chest area of a man or woman. The lower half may feature a drop bar and clip attachment. They are used best for displaying items which are tailored or form-fitting, as the shaped structure better fills out the clothing. They are designed to hang from a hook, making them ideal for suspended displays.
Hanging Mannequins
Hanging mannequins consist of a garment hanger with a drop metal attachment. Some are designed to have an adjustable waist system, while others have a fixed metal frame drop. Clothing lies flat on these hangers, but it is most useful for displaying tops and bottoms together in order to provide customers with an idea of how items may be coordinated in a finished outfit. Like silhouettes, they are meant to be suspended.
Acrylic Hangers
A single garment hanger can be placed at the end of a rack to display merchandise as the customer is browsing. If most of the hangers you use in the boutique are flat, consider getting a broad-shouldered one to use as a display hanger to make it distinct from the others on the rack.
Display hangers may also be equipped with a number of features to allow them to better display store merchandise. These include such as clips and non-slip attachments.
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Care and Maintenance for your Wooden Hangers
Using custom wooden hangers in a boutique or shop instantly upgrades the look and feel of the service it provides. Wood presents an elegant and professional effect because of its traditional and smooth appearance. Besides its aesthetic appeal, a wood hanger is also highly durable since it’s made of hardy natural materials. With proper care and maintenance, it can last for several years and many seasons.
A wood hanger comes in a variety of finishes. Typical colors include white, black, natural wood, and a variety of stains from light oak to dark walnut. It depends on the establishment’s preference and what may better set off the clothes being displayed. Wood is typically sealed with a layer of varnish, giving its distinctive glossy appearance. Besides making the hanger look more refined, this makes it suitable for storing clothes made of delicate materials. The smooth finish makes a hanger less likely to catch and tear the fabric.
Despite their durability, wooden hangers can still go through different kinds of wear and tear. Hence, they should be handled carefully and not dropped even though they can be quite heavy. They should also not be allowed to constantly knock against each other. Careless storage can damage the finish, create cracks in the wood, or chip the edges. These flaws can snag the material placed on the hanger and damage clothing.
While wood itself is quite durable, the hanger’s additional features may be damaged if it is improperly used. Fixtures such as hooks, drop bars, and trouser clips should also be regularly examined for damage or warping. The type of garment a hanger is designed to hold should also be considered. One designed solely for trousers and shirts should not be used to hang an elaborate gown. Not only can this damage the hanger; it can also damage the clothing since it will not be able to provide it with full support.
Of course, despite the best care and maintenance, eventually hangers will need to be replaced. Deciding when to replace them largely depends on the establishment. A small boutique where they are used to prominently display featured products may wish to replace these clothes accessories more frequently. Small scratches and chips in the finish may ruin the effect of their display. On the other hand, if the hangers are primarily being used to store garments, superficial damage to the wood may not matter and they can be replaced less often.
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Using Different Display Hanger Options to Create Effective Visual Merchandising for Fashion Stores
While a well-planned and creative window display can draw in shoppers, a strategic visual merchandising plan can keep them inside a fashion store. This can also help storeowners improve sales of slow-moving items and boost return of investment. They can use different display hanger options to help them highlight the clothing inside their store.
Storeowners should make sure all their products are moving to prevent inventory problems such as overstocking and obsolescence, and make sure the capital tied to them is returned. With an effective merchandising plan, storeowners can display or highlight the items they need to encourage their sale.
The first step to effective visual merchandising is creating an attractive window display. Depending on how a window display is designed, it can either encourage or discourage a customer’s decision to enter a store. For best results, storeowners should make it as eye-catching as possible. This can be done by dressing mannequins in the latest available collections, mixed and matched to suggest creative ensembles that will make them more desirable to shoppers.
Although window displays give immediate appeal and lure customers into a store, the actual challenge for storeowners is if they can sustain their shoppers’ attention and encourage a purchase once inside. The challenge can get even harder if they plan to convince them to purchase slow-moving items, which are usually put on sale or are included in a promo.
Directing attention to slow-moving items and speeding up their sale can be done by providing visual cues that can lead shoppers to these products. And this can only be achieved by having a well-organized visual merchandising layout inside the store.
Storeowners should highlight impulse or on-sale merchandise with various kinds of display hangers to spark the shoppers’ fashion imagination and increase the products’ sellability. For example, some display hanger options feature an adjustable waist support system that presents a complete outfit as if it was being worn by a person – much like the mannequins on the display window. Having such to highlight clothes will make it easier for shoppers to envision themselves wearing the items, see that the ensemble suits them, and purchase them without hesitation.
Storeowners can place these display accessories near the checkout line to encourage additional purchases, or in areas that lead to the most popular items or collections. This visual merchandising strategy can ensure that a store’s on-sale items can get as much exposure and increase the odds of merchandise going off from the racks and inside a customer’s shopping bag.
Wooden Hangers
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Ideally, a clothing boutique should exude a certain style or a distinct personality—from its interior design to hanger selection—to set itself apart from the competition. A storeowner’s choice of custom finish wooden hangers, in particular, can help project a store’s brand personality and reflect the style of its target market.
Below are some ideas on how boutique owners can choose display accessories based on their store’s personality:
Classic Contemporary
For boutiques that are meant to project a classic contemporary feel, wooden display accessories in conservative colors such as white, light neutrals of plain sanded wood, oak, or light oak, or black can be used. These colors complement the open spaces and abundant light of airy and expansive stores.
The hangers can also highlight the clean cuts and smooth lines of the clothes in these shops, which are often men’s suits or women’s corporate outfits. These display accessories can also work in a boutique that offers high street or city chic garments.
Laid-back
A clothing store with a laid-back atmosphere can go with lighter wood hangers to capture its bright, breezy, and free-spirited interior design. This kind of store often offers more casual clothes that are comfortable enough for daily wear, such as those from beach-inspired clothing stores or bohemian chic shops.
Vintage/Traditional
A vintage shop that features clothes from different eras or boutiques that sell traditional clothing items can better use display accessories in walnut, dark walnut, and similar rustic colors. These colors can blend well with the nostalgic ambiance of the store’s timeless fashion pieces.
Luxurious
Fashion stores that want to exude extravagant luxury should go beyond choosing a wood hanger finish. Instead, they can choose to display flocked wooden hangers in velvet to achieve a luxe ambiance. Not only do these display accessories add flair to their clothes rack, but they can also help hold and maintain their clothing; expensive items won’t be easily damaged.
Eclectic
Eclectic fashion stores that sell a wide range of clothing can strike a balance between quality and style by using wooden hangers in bright colors. Aside from natural wood stains, some manufacturers that offer full customization of display accessories can also manufacture sets in specific colors.
Paying attention to details such as choosing appropriate display accessories can help boutiques project their brand personality as it will help them achieve interior design cohesion and, more importantly, effectively reach their target market. Visit HenryHanger.com for more details.
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Using Clothes Hangers to Communicate Design Ideas
Despite the fact that clothes hangers are mostly utilized by fashion boutiques and retailers to display garments, they are also used by fashion designers to showcase their latest collection to prominent people in the industry.
Regardless of their fame and fortune, designers still need to get the approval of media editors, fashion buyers, and boutique owners before their sketches and design ideas can be sent out for mass production. This is why designers pay close attention to the way they present their work to these industry experts. Most of the time, they are caught between using models and actual hangers for the job.
For some, using models is more efficient since it allows editors and investors to see what these designs would look like in an actual person. However, some designers prefer to demonstrate the marketability of their designs by using actual hangers. For them, this is the perfect way to showcase the hanger appeal of their creations.
In fact, designer Jonathan Cohen used hanger appeal as the inspiration for the way he presented his New York Fashion Week 2012 collection. Instead of orchestrating a runway show, he rented a showroom at SoHo. He exemplified the “hanger appeal” of his collection to potential customers, investors and editors by using the display accessories instead of models.
While some considered this as a missed opportunity for the designer since his work wasn’t shown off on the runway, he considered this an opportunity to generate buzz while keeping a low profile. This eventually paid off as his collection is still considered as one of the most popular at New York Fashion Week every year.
As a firm believer in creating art on a hanger, world-renowned Japanese designer Issey Miyake is also no stranger to using clothes hangers to display his work to investors and other fashion industry elites. From his flagship stores in New York to his main store in From-First Building at Aoyama, his passion for using display accessories as a medium to convey his designs is apparent. According to Yasumasa Morimura, an artist who had worked with Miyake for the Pleats Please collection, clothes are two-dimensional art pieces when hung on a rack. Once they are worn, they become three-dimensional.
Due to the way they can directly affect the marketability of clothes, it’s advisable for all fashion boutiques and retailers to invest in high-quality hangers. Aside from protecting the clothes, investing in suit hangers and other special custom-made display accessories will help to show off each article of clothing and communicate the over-all theme of the collection without the need to place them on a human figure.
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Importance of Quality Clothes Hangers in the Rise of High End Clothes for Children
All high-end clothes need utmost care to preserve their value and appeal to the discerning eye of customers looking to invest in them. While couture items for men and women have always been things of interest, children’s clothes have recently been on the rise. Thus, quality clothes hangers made for kids are now a must-have for boutiques looking to cash in on this rising trend.
According to Angela Ahrendts, the Chief Executive Officer of world-renowned fashion brand Burberry, the brand’s high-end children’s clothes line was responsible for almost 5% of its total annual sales, which is equivalent to about $2 billion. Also, expert market research analyst Euromonitor predicts that by 2015, sales of high-end children’s coats and jackets will be as high as $8.6 billion.
Aside from the profit boom for designer labels seen with this trend, the growing popularity of high-end children’s clothes was also evident on runways. On January 17, 2012, India launched its first Kids Fashion Week with models as young as five years old strutting on the runway wearing designer clothes from all over the world. Prior to this launch, British boutique AlexandAlexa also held its first Kids Fashion Week in 2011. It featured brands from well-known designers such as Stella McCartney and Tommy Hilfiger.
With toddlers strutting down the catwalk and getting featured in fashion shoots for stylish parents, there is no doubt that the demand for designer clothes for children is rising. Hence, knowing how to store and display these garments properly is a must for boutique owners. This is where high quality coat and shirt hangers come in.
In contrast to what children’s couture was in the past, high fashion for kids isn’t just limited to frocks and suits for special occasions anymore. Designers have been putting their mark on cozy coats, simple mini-dresses, and even stylized jeans, requiring boutique owners to look into smaller, high-quality hangers to provide proper care for each type of garment.
Although hanger types for kids can come in a variety of sizes to suit different age groups, boutique owners should ensure that they all meet certain goals. First, to appeal to the parents that purchase these high-ticket clothes for kids, boutiques should invest in the right kind of display accessories that reflect the kind of quality the clothes have. Then, to appeal to the children, hangers should be easy to handle and hard to break, allowing them to also enjoy the shopping experience along with their parents.
With the right display materials paired with a great selection to show off, boutique owners can truly make the most out of this booming trend.
Clothes Hangers
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Recognizing the Role of Hangers in the Fashion Industry
The role of hangers is not just limited to ensuring that high-end garments are properly stored whenever they are not in season. They also enhance the overall look of clothes, making them more sellable and appealing to customers.
“Hanger appeal” is an important term for anyone looking to choose or design clothes for their boutique. In contrast to seeing clothes shown off by models on the runway, hanger appeal refers to the way clothes are able to sell themselves while displayed on a rack.
In fact, industry giant Jeremy Scott developed his New York Fashion Week Fall/Winter 2010 collection around this concept as inspiration and aptly named it the Hanger Appeal Collection. It is composed of wearable garments that remained true to his humorous, youthful, and stylish nature while embodying the idea behind hanger appeal. During the fashion show for the said collection, models were styled with high ponytails and padded shoulders to emanate the look of these retail accessories. One cheeky piece even ended with a skirt attached to a hanger bearing the designer’s name.
Aspiring designers also use this concept to come up with ingenious designs. During the 6th Annual Style 2010 Wearable Art Show held in Palo Alto, CA, a young designer named Gabriel Russo created a line of men’s jackets and vests inspired by kimonos and traditional Western-style garments. These demonstrated hanger appeal ingeniously through the way they draped over different hangers to show off intricate detail paired with the texture of vintage textiles.
Even Nina Garcia, Heidi Klum, and Michael Kors, the judges of the widely successful TV franchise Project Runway, consider the “hanger appeal” of the garments made by the contestants. They use this criterion to judge the ability of the contestants to create pieces that are visually-stunning and wearable at the same time
To maximize this for your boutique’s collection of clothing, it helps to seek out display accessories that will best show the details of each garment you have in stock. For example, suits are best displayed with broad-shouldered hangers to emphasize their tailored cuts and perfect symmetry. On the other hand, dainty pieces are best matched with fabric-padded display materials to not only protect the delicate garments, but also to best show the way they embody femininity. If a hanger alone isn’t enough to show the silhouette of a piece, such as for those made to hug the body tightly, those with wire frames can provide a foundation for the item to wrap around.
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The Importance of Using High Quality Hangers in Evening Gown Boutiques
Evening gown boutiques cater to shoppers who need quality dresses for debutante’s balls, weddings, and other formal occasions. To provide their shoppers with a smooth and enjoyable experience in their boutique, storeowners can make good use of different retail accessories such as reliable hangers. These can help storeowners preserve the quality of each dress’ delicate materials and also maximize showroom presentation.
When choosing accessories for their store, evening gown boutique owners should consider the materials of the dresses. Most gowns are made of delicate fabrics such as chiffon, lace, satin, silk, and velvet that can be easily ruined when handled improperly. Making it difficult to browse through the shop, which in turn makes it easy to damage the clothes, can turn off customers and decrease revenue.
To preserve the quality of the dresses’ delicate fabrics, storeowners should use store accessories that will not ruin them. Depending on what they offer, acrylic, fabric-padded, and wood hangers are the most suitable selections to choose from.
- Considered as an all-purpose clothes accessory, a high quality acrylic hanger is dust-free, static-resistant, and unbreakable; durable enough for heavy gowns.
- A fabric padded hanger, available in different finishes such as satin, linen, and velvet, is an ideal choice for a dress made of very delicate materials. It will prevent any dimples and creases that can alter the shape and style of an evening gown’s shoulders.
- Available in gloss, flat, or semi-gloss finishes, wooden hangers can help retain the shape of a dress’ shoulders while enhancing the garment’s visual appeal.
Aside from preserving the quality of the dresses, display accessories can also boost the showroom presentation of an evening gown boutique. Storeowners should be very thorough when choosing retail accessories as they should convey a message of luxury, elegance, and sophistication. Using second-rate display accessories may not help them keep with this kind of brand identity.
Leading manufacturers of retail accessories will not only provide high quality products for storeowners, but also offer solutions to improve branding such as printing or engraving logos. As they only have a few seconds to entice customers to purchase their products, storeowners should engage the attention of a customer by solidifying their brand identity through appealing presentation.
To further improve the showroom, storeowners should use mannequins made of durable materials such as wood and metal to display at their store’s front or in strategic places inside the boutique. Mannequins can help customers visualize the dresses on their body before trying them on.
Competition is tough in the retail clothing industry, especially for those catering to a niche market. What seems to be a small detail such as display accessories can greatly affect the care of the dresses’ fabrics, the over-all customer experience, and the shop’s brand identity.
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Choosing Good Hangers Will Save Your Money
Tired of finding clothes that have rips because they got caught on cheap wire or plastic hangers with sharp ends? Tired of seeing your merchandise go to waste? Good display products are worthy investments not only because they give your store a classy touch, but because they maintain the shape of your clothes. Whether made of wood, acrylic or high grade wire or plastic, they should never cause rips or snags even on the most delicate of fabrics.
Being able to preserve the quality and the look of your merchandise is an important reason why you need to invest in high-quality storage and display implements. However, the most important reason of all is that you save money and maximize the value of your merchandise if you store and display them properly. After all, you cannot expect to sell something that already has rips or tears.
Make the most of your merchandise by investing in hangers by Henry Hanger, which are sturdy and made of high-grade materials. The company supplies retail outlets and high fashion boutiques.
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